Stoked to watch it - I live in this little rural area (Black Hills) and grew up in Sturgis - I know the rally is big - the Full Throttle rocks, but I never would have thought..... Tooo coool! When people look and go wow, how could it be so hectic? Most don't realize the population of SD can pretty much double in the days preceding and during the rally, so running these rally businesses is not a exactly a predictable thing, and finding good help isn't that easy when a huge chunk of locals leave or hide while thousands of temp. businesses roll in to town with crossed fingers tough competition, high rents, and as much to loose as there is to gain.